Mathieu van der Poel x Richard Mille

Working with the best cyclist in the world requires flexibility. And above all: speed. Mathieu van der Poel is someone who wants to use his time efficiently. Long shoots with countless takes? He simply doesn’t have room for that. One or two takes suffice – and then it has to be good. This is exactly why Mathieu likes working with me: switching gears quickly, planning tightly and still delivering top quality.

In addition to sponsorship campaigns, I regularly work with him on content for his personal brand and social media. Mathieu is very aware of the importance of strong visuals on his channels. His Instagram has to be peaky, but it should never be at the expense of his training schedule.

For the recent collaboration with luxury watch brand Richard Mille, speed was even more crucial. A complete content set had to be delivered in a short period of time:

  • Photos, Reels, videos and snippets
  • An atmosphere that feels both business and personal at the same time
  • Cross-training session pictured, where the watch was a subtle but visible presence
  • Slow-motion shots perfectly timed to accentuate the watch

 

Since we both know how the cycling world and the online algorithm work, we also deliberately added a wheelie moment – an image that invariably scores well online. We also chose a viral song that was trending at the time. This way you not only reinforce the visuals, but also the reach.

This collaboration is the perfect example of what I strive for as a content creator:
fast-paced, creative thinking, capturing the right vibe and delivering what performs.

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Find the perfect package

For every story

Filming today, 1st draft tomorrow

  • Package 1

    Package 1
    Full Day Coverage & Next-Day Edits

    I capture every important moment with my keen eye for action and emotion. So you don't just get images, but a visual story that rings true - shot by shot.

    Time is valuable. Therefore, you will receive the first edited images the very next day. Perfect for quick publication on social media, internal communications or press distribution.

    From razor-sharp photos to dynamic 15-, 30- or 60-second video clips - all content is delivered ready to use. Ideal for stories, reels, websites or presentations.

    From cycling race to corporate event, I adapt to your needs. My images tell your story, your way.

    We discuss in advance the ideal angles, key moments and desired style of your images. I will be present for a full day to capture the event.

    Want to know more?

  • Package 2

    Pakket 2
    High-Speed Content: Same-Day Socials

    Full-day photo & video Next-day edits Various content formats Flexible style

    Snippets, reels and short video clips are selected live, edited and so can be posted immediately on your socials. No waiting, just focus on your event.

    Bring your event to life on your followers' screens. Perfect for live communications, stories, quick updates or sponsor content that counts at the right time.

    I work mobile and fast. While the event is still in full swing, you are already getting ready-made images delivered to you. Ideal to capitalize on the buzz right away.

    While the event is still in progress, you will already receive the first snippets and clips to post on your social media. Perfect for sponsors, press and followers who want real-time viewing.

    Want to know more?

  • Package 3

    Pakket 3
    High-Speed Content: Same-Day Socials

    Same-day delivery Real-time impact On-site selection and edit

    A dynamic recap that captures the full feel of your event. From the first atmosphere to the final moment - edited with an eye for rhythm, storytelling and impact.

    I use various cameras, including drone, GoPro and high-speed devices to capture every moment from the right perspective. So you get images that are alive, surprising and compelling.

    From the big highlights to spontaneous behind-the-scenes. The aftermovie is structured as a mini-documentary, perfectly usable for marketing, PR and relistening on any channel.

    Ik film niet alleen de actie, maar ook de sfeer en behind-the-scenes, met drone-, GoPro- en high-speed beelden voor een dynamische montage. Naast same-day snippets en next-day edits, ontvang je een volledige aftermovie die de essentie van jouw event in beeld brengt. Dit is storytelling op zijn best.

    Want to know more?

Your moment,

my lens

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Frequently Asked

questions

Do you have questions about how I work? Here are the answers to the most frequently asked questions. Is your question not listed? Feel free to get in touch!

No, the packages are not fixed. They serve as guidelines, but anything is negotiable. Do you have a shorter project or want to book a half-day? You can! I am happy to think with you to provide a customized solution.

Depending on the package chosen, I deliver the first images as early as the same day (same-day snippets for social media) or the next day (next-day edits). For larger projects such as aftermovies, delivery time is negotiable, but speed always remains the priority.

No, travel time is not included in the price. There is a mileage charge of €0.45 per kilometer. In addition, travel days are charged at a rate of €250 per day.

Besides sports photography, I also work for companies and do events, product shoots and portraits. My experience with fast-paced, dynamic settings translates perfectly to corporate storytelling and brand visuals. From strong business portraits to event recap videos, I deliver content that makes an impact.

It depends on my schedule. For large events, I recommend booking at least 1-2 months in advance. This leaves plenty of time to think about your project together. For last-minute assignments, you may always contact me – if it fits, I will make it happen.

RHino

A close relationship with cyclocross.

Cyclocross is mud, struggle and pure passion – and I wanted to capture that story like no one else could. With Rhino, a 200-page cyclocross bible, I take you behind the ribbons, deep into the race. In places where you as a spectator can never go, I captured the raw emotion, strength and fight of the riders.

Order my book!
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